Client Nike®
Sector Footwear
Project Future fitness Status Confidential
Type Brand Service Retail campaign strategy
Location EMEA
Year 2023
Strategic retail concepts for the Nike Future Fitness campaign under the theme ‘feel your all’, translating Gen Z consumer insights into scalable physical and digital experiences across Nike Value & Unite stores in Europe.
In-store sensory meditation pods featuring a modular spatial system: a seamless integration of tactile architecture, ambient light therapy, and interactive digital wellness infrastructure.
Creating immersive, identity-driven retail atmospheres where fluid ambient visuals and bold physical graphics unified under 'feel your all'.
Comprehensive user journey mapping and UX/UI design blueprint, detailing the digital ecosystem embedded within the physical retail experience.