Crocs®
Speculative Crocs product and campaign concepts that connect Gen Z’s interest in wellness, STEM education, and social impact through purpose-driven design.
Experimental Crocs campaign pairing microscopic biological patterns with cause-related donations to corresponding health research foundations, introducing a new way to contribute to society through
impact-driven purchases.
Research presentation connecting Gen Z health awareness, science culture, and speculative product storytelling.
Microscope Lab exploring footwear forms derived from microscopic scientific imagery and molecular structures.
Client
Self-Initiated Project
Sector
Fashion
Type Branding Service
Design & Trend Research
Project
Crocs®
Microscope Lab
Status
Proposal
Location Netherlands Year
2024